Clarity and confidence for the business you've built.
JAYA is a virtual, bilingual accounting and tax advisory firm serving small business owners across the DMV. Personal guidance from a CPA who treats your numbers like they're his own.
"You'll work directly with me — one CPA who knows your business by name, in English or Spanish. No call centers, no rotating team."
Full-service accounting, built around your business.
Accounting & Bookkeeping
Clean, current books you can actually read. Monthly reconciliations, financial statements, and dashboards that show where the money goes.
Tax Preparation & Planning
Proactive strategy year-round, not just in April. Individual and business returns filed accurately, with planning that lowers what you owe.
IRS Representation
As an Enrolled Agent, Dan can represent you directly before the IRS — notices, audits, and back taxes handled with a steady hand.
Business Advisory
Entity selection, cash-flow planning, and the financial guidance that helps you grow — from your first hire to your next location.
Dan Herrera, CPA, EA — founder of JAYA.
Dan is passionate about helping small business owners navigate their finances with clarity and confidence. Based in Montgomery County, he built JAYA to give entrepreneurs the kind of hands-on, personal guidance that big firms rarely offer.
He's proud to be a growing part of the Hispanic business community in Maryland — meeting clients where they are, in English or Spanish, in person or fully virtual.
Trusted across the DMV, in two languages.
"Dan finally made our restaurant's books make sense. He explains everything clearly and saved us real money at tax time."
"Responsive, professional, and bilingual — exactly what our LLC needed. Handled an IRS notice for us without any stress on our end."
"As a freelancer I always dreaded taxes. Dan set me up right and now I actually understand my finances. Highly recommend."
Request a quote in under two minutes.
Tell us a little about your business and we'll follow up with a clear, flat-rate proposal — no jargon, no surprises.
JAYA Accounting & Consulting Services, LLC — virtual, bilingual accounting for the DMV's small businesses.